Why is TVLowCost so well adapted to the “cost cutting” era? Because TVLowCost’ s unique approach : “GET MORE FOR LESS”, allows brands to increase their market share while spending less in TV advertising.

Why is TVLowCost so well adapted to the “cost cutting” era? Because TVLowCost’ s unique approach : “GET MORE FOR LESS”, allows brands to increase their market share while spending less in TV advertising.

Since a few weeks every “ADVERTISING AGE” issue announces advertising cost cuttings by the largest global advertisers. In the 4th of august 2008 magazine, they report the impressive decrease of marketing expenditures made by some giants in the last quarter. Procter & Gamble : – 19, 4%, Johson & Johson : – 8,6%, L’Oréal : – 6,6%, Unilever : -4,1%…

According to the journalists : “The pullbacks come as the marketers grapple with rising commodity costs, big price increases, rising private label sales and consumers who’ve been spending less. Unilever executives last week described the U.S. market as essentially flat.
A study by PriceWaterhouseCoopers for the Grocery Manufacturers of America showed the percentage of package-goods players whose North American sales were shrinking as a share of their total rose to 41% in the fourth quarter from only 6% in the first quarter of last year.”

It is now absolutely evident that a vast majority of advertisers are starting to reduce their costs to adapt themselves to the difficult market environment.
It is also evident that cutting advertising is not a good solution for the future of their brands, they know that perfectly, but they believe that there is no other solution in front of a “Recession” that could stay for a long period.

In the same AD AGE issue, Credit Suisse analyst Robert Moskow says. “When a company says it is going to meet its fourth-quarter estimate by cutting marketing spending and laying off 300 people in North America, we take it as a bad sign,”.

Advertisers should take a first decision : abandon their current “high cost” advertising partners and switch to TVLowCost.

Our unique “All Inclusive TV Packs” is the best answer advertisers can find, in order to reduce their
advertising costs AND increase in the same time their media visibility in the most efficient media: national television!
All the marketers know the efficiency of TV advertising, but they have been, for decades, “manipulated” by high cost advertising agencies and high cost media agencies who have made everything very expensive.

The result?

National TV has become a “luxury”. And when things are going badly, one cuts the “luxury”… At TVLowCost, all the contrary, we believe that national TV can be, and MUST be, the most affordable advertising for every advertiser. And we have built a completely new and different approach, in order to “cut the costs” of TV advertising!

Why not meeting the CEO of our TVLowCost agency in your country, you will rapidly discover that with TVLowCost, you can, in the same time, reduce your advertising expenditures and increase your marketing efficiency.

Sounds impossible? Give us a call…and make your own opinion!

TVLowCost enters US market. Offers A Powerful New Television Advertising Alternative For Cost-Conscious Marketers

PRESS RELEASE New York, NY— August 4, 2008

TVLowCost ENTERS US MARKET
Offers A Powerful New Television Advertising Alternative For Cost-Conscious Marketers

TVLowCost, the first independently owned, low cost, quality television advertising network announced today the launch of TVLowCost in the United States, expanding its network to eleven countries throughout the world. In a downturn economy threatened daily by recession, TVLowCost has made television advertising exciting and affordable to its clients through a unique streamlined targeted approach.

TVLowCost USA will offer it’s internationally known, highly successful, All Inclusive TV Pack to US companies. The All Inclusive TV Pack offers the security of a low fixed price of $500,000 for an entire television advertising campaign, and not a single penny more. Through the All Inclusive TV Pack companies are finally able to get more for less. The all inclusive package includes creative development, research, national advertising media, and the complete production of several commercials.

TVLowCost has perfected this approach internationally creating advertising campaigns for such companies as Heinz, Wrangler, Bose, Bayer, Bristol-Myers Squibb and Unilever. 

“We are excited to introduce our low cost television advertising approach to the United States,” stated Jean-Paul Tréguer, CEO and Founder of the TVLowCost International network, which was launched in Paris, October 2004. “Bloated ad budgets are the first thing companies ‘cut’ in a strained economy.  We offer companies an alternative advertising process infused with quality, speed, efficiency, and value that reach their target audiences. TVLowCost pulls together the best business building attributes of a TV ad campaign, eliminating the excess cost usually associated with traditional High-Cost agencies, while maximizing audience impressions through our unique process.”

TVLowCost creates targeted campaigns, answering the continually changing needs of clients without the itemized add-ons common with other agencies. This is done through its comprehensive, all-inclusive platform which has been perfected through its unique process. TVLowCost works with clients on a project basis, and because of this there is no need to change current agency arrangements.

“Companies have a real need for a low-cost way to reap the benefits of television advertising,” stated Jim Lurie, President, TVLowCost USA. “Similar to how Southwest Airlines, Costco and Amazon.com developed new disruptive business models, TVLowCost revolutionized an
old business model and delivers high-quality, indisputable value and low-cost to advertisers.”

About TVLowCost
TVLowCost is the first independently owned, low cost, quality television advertising network. The company has an international network of more than 110
clients including Heinz, Wrangler, Bose, Ricoh, Daihatsu, Bayer, Bristol-Myers Squibb, and Unilever. With 200 employees located in offices throughout the world, TVLowCost creates targeted television advertising campaigns through a unique streamlined approach.

TVLowCost’s All Inclusive TV Pack offers the security of one low fixed price for a television advertising campaign, and not a single penny more. The all inclusive package, costing $500,000.00 in the U.S. includes creative development, research, national advertising media, and the complete production of several commercials.

The TVLowCost network is currently available in 11 countries across the world, including Australia, Belgium, Canada, England, France, Germany, Italy, New Zealand, Spain, Sweden, and most recently the United States of America.

Please visit the TVLowCost Blog at http://tvlowcostusa.wordpress.com/

Media Contact:
Jim Lurie, President
TVLowCost USA
(646) 839-6239
jlurie@tvlowcostusa.com

If you stop advertising during Recession, the risks are high to kill your brand. There is an alternative strategy : adopt TVLowCost “All inclusive TV Pack”…

If you stop advertising during Recession, the risks are high to kill your brand. There is an alternative strategy : adopt TVLowCost “All inclusive TV Pack”…

TVLowCost will easily demonstrate to you that our unique approach of TV advertising will help your brand being seen on TV for less money you can imagine.

Our “All Inclusive TV Pack” contains : the creative development + the shooting of several commercials + a consumer pretesting + IPSOS barometer + media planning and media buying on national TV channels with a high level of GRP’s.Have a look at our international web site and contact our local CEO in one of the 11 countries where we are established…
You will discover that you can “accelerate” during recession times while reducing your marketing expenditures. Interesting perspective, don’t you think so ?

Cost Cutting is nowadays reality. BREAK THE RULES…with TVLowCost you cut marketing budgets, while ameliorating the efficiency of your TV advertising.

Cost Cutting is nowadays reality. BREAK THE RULES…with TVLowCost you cut marketing budgets, while ameliorating the efficiency of your TV advertising.

Not a single day without reading or hearing that companies are reducing their marketing expenditures, it’s today’s reality and it is highly probable that it will stay like that for a few months…or more.

This is a major opportunity for advertisers to BREAK THE RULES !
It’s when one has “no choice” that one will find new and original solutions, it has always been like that since centuries. It’s the ideal moment to see “what’s new” in the advertising world, it’s the moment to identify new partners who will help your company face this difficult period.

One thing is sure : you cannot do new things with old methods and old advertising partners inside old advertising agency organisations !

TVLowCost is the first and only TV advertising specialist that has adopted the low cost concept for qualitative “tailor made” television campaigns. We bring to advertisers a completely new and fresh approach of television advertising that really cuts the overall costs of developing a TV campaign. We claim and demonstrate in the eleven countries where TVLowCost is established that we make TV advertising affordable, at last.

So if you are a bit “stressed” by the necessity to cut your advertising budget, “de-stress” yourself, we have plenty of arguments that will show you that with a reduced marketing budget you will be much more efficient than with your previous “high cost” advertising agency ! Have a look at our international web site and call our local CEO, he will reassure you completely!